Open Letter to Everyday Donors
2011 November 15
National Philanthropy Day is November 15, and I think it’s high time the true philanthropic heroes of our times get the recognition they deserve!
Dear Everyday Donor,
Do you fear that your affordable donations to nonprofits are but a drop in the bucket, a pittance in the effort to address our most pressing social challenges, meaningless to charities and to society?
Oh ye of little faith believe in the power of your small donations! I am here to tell you that your perceptions are wrong, and I have the evidence to prove it.
Unfortunately, most of us believe that only the wealthy, celebrities and huge foundations can truly generate change. This is a myth perpetuated by the lopsided media attention these philanthropists receive.
If magnitude, power and potential of donors equaled amount of media coverage, the focus would be on the millions of Americans of modest means who give with incredible generosity year after year.
If magnitude, power and potential of donors equaled amount of media coverage, the focus would be on the millions of Americans of modest means who give with incredible generosity year after year.
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